Liran Katz

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Marketing Manager At YouTube, Ranked As One Of World's Top Marketer

Born in 1956 in Southern India, Sri Sri was a gifted child. By the age of four, he was able to recite the Bhagavad Gita, an ancient Sanskrit scripture, and was often found in meditation. He holds degrees in, both, Vedic literature and physics.

In 1982, Sri Sri entered a ten-day period of silence in Shimoga located in the Indian state of Karnataka. The Sudarshan Kriya, a powerful breathing technique, was born. With time, the Sudarshan Kriya became the center-piece of the Art of Living courses.

Founding the First Organizations

Sri Sri founded The Art of Living as an international, non-profit, educational and humanitarian organization. Its educational and self-development programs offer powerful tools to eliminate stress and foster a sense of well-being. Appealing not only to a specific population, these practices have proven effective globally and at all levels of society.

In 1997, he also founded the International Association for Human Values (IAHV) to coordinate sustainable development projects, nurture human values and coordinate conflict resolution in association with The Art of Living. In India, Africa and South America, the two sister organizations’ volunteers are spearheading sustainable growth in rural communities, and have already reached out to 40,212 villages.

A Figure of Peace

Sri Sri has played vital roles in peace negotiations globally.

From Kashmir, Assam, and Bihar in India, to Colombia, Kosovo, Iraq and Syria, and Cote d’Ivoire, Sri Sri’s programs have had documented impact on people involved in armed conflict to pursue the path of peace. In a world beset with escalating violence and conflict, Sri Sri is offering another path where individuals find peace within which becomes the wellspring for peace and harmony in society. For instance, thousands of Iraqis have benefitted through trauma relief programs since 2003.

At the national-community level, Sri Sri’s programs have sought to address key societal problems.

In the US, for instance, youth empowerment programs are tackling problems of gang violence, drugs and alcohol addiction in inner cities and schools. The celebrated Project Welcome Home Troops has provided life-changing trauma relief for US war veterans, recorded in documentaries.

In India, Sri Sri was engaged in finding an amicable settlement to the long-standing Ayodhya conflict in 2001-02 and again from 2017. In recognition of his initiatives, the Supreme Court of India appointed him as one of the three mediators to resolve the dispute. The 500 year old issue finally came to an end in 2019.

He has been working to find a common ground between the ruling and opposition leaders in Venezuela to peacefully end the ongoing social and political crisis in the Latin American country.

Sri Sri has pioneered and supported movements to revive ethics in public life such as India Against Corruption and the World Forum for Ethics in Business.

In India, Sri Sri has started 702 schools offering free education to the underprivileged in the remotest of areas benefitting over 70,000 children currently equipping them to become productive citizens.

Care for the environment has been one of the greatest areas of activity for the organization spearheaded by Sri Sri. 47 rivers and thousands of water bodies in India are currently being revived; the Art of Living volunteers have planted 81 million trees in 36 countries and 26 Indian states.

The Art of Living Prison Program is helping to rehabilitate prisoners and has reached out to over 8,00,000 prisoners globally. For instance, in Uruguay, the Ministry of Interior has reduced the prison sentence for those prisoners who have taken the Art of Living Prison Program.

Sri Sri’s vast global network of volunteers is well known for mobilizing trauma and disaster relief for affected populations around the world such as in Mexico, Haiti, USA, Germany, Canada, Nepal, India, Pakistan, Sri Lanka, Japan to name a few.

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